Startup Weekend Ghent

    Friday, December 5 - 7, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Ghent

Friday, December 5 - 7, 2014

Friday, December 5 - 7, 2014
Event starts at 6:30 pm

Zuiderpoort Office Park
Gaston Crommenlaan 8
Ghent, Belgium 9050

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Build an amazing startup, all over the course of one weekend.

It’s time for the 2nd edition of Startup Weekend Ghent. Just like last year, this event will be held in the iMinds offices and is sure to spark creativity in all participants.

Whether you have an idea or want to contribute in design, development, marketing or business … this is the moment where you build an amazing startup, all over the course of one weekend.

The weekend goes as follows: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams form around the top ideas (as determined by popular vote) and embark on a three-day frenzy of business model creation, coding, designing, and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback!

We have an amazing set of coaches and jury members this year. Most of them entrepreneurs themselves and very capable to advise you on topics like business development, marketing, financing and ‘why you should just go for it!’.

The ticket price includes coaching, mentoring and meals & snacks for the whole weekend.

Follow Startup Weekend Ghent on Facebook or Twitter for updates.

Startup Weekend is a 54 hour event that brings together designers, developers, entrepreneurs, and experts from all domains to do amazing things.


Friday December 5th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday December 6th

9:00 am
Arrive, simple breakfast & coffee

9:00 am
Coach Meetings
Coaches help teams one-on-one. They are here to help!

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

11:30 am
Speaker- Bart Muskala, True North
Bart will talk about how to structure your story for any situation, whether is a picht or presentation. How you can be more persuasive.

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

6:00 pm
Speaker- Bruno Lowagie, iText
Bruno Unplugged- Devoxx 2014: The Founder's Dilemmas

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

11:55 pm
Wrap-Up Or continue working
Finished for the day. You may stay and work as late as the venue will allow

Sunday December 7th

9:00 am
Arrive, simple breakfast & coffee

9:00 am
Coaches arrive. Final opportunity to ask questions

9:30 am
Coach Meetings
Coaches arrive… ASK QUESTIONS

12:00 pm

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Bruno Lowagie
Founder at iText Group NV

Bruno is the original developer of iText®, a popular Java-PDF library. He wrote two books for Manning Publications Co. and is the co-founder, co-owner and managing director of iText Group NV, a company that was recognized as #53 in Deloitte's Fast 500 in the EMEA region in 2013.

Bart Muskala
Founder at True North, a marketing innovation hub

My current venture is a marketing innovation startup, True North, part of the Duval Union ecosystem. At True North we guide established organisations and startups to think and act like challengers working on their product offering, value proposition, go to market strategy via our lean and stakeholder centred 5/15/150 methodology.

Event Judges

Benoit Dubrulle
Creative Entrepreneur

Benoit Dubrulle is an entrepreneur whose creative curiosity and sense of wonder have led him far afield. In 2001 he founded AGX, which started off as a an agency focused on original graphic design and smart programming. It has now evolved into a creative communication cluster, providing one-stop-shopping communication and marketing solutions to a wide range of companies and organisations.

Bruno D'Hulster
Partner @ BeAligned & BeNovate

Bruno is the Co-founder of BeNovate, a strategic innovation consultancy. He's also the founder of BeAligned, a management consultancy. Besides those, he also coaches startups and "inno-preneurs" in medium to large companies.

Glenn Van Dael
Managing Partner - CMAST

Glenn Van Dael is the co-founder and Managing Partner of CMAST. He has been active for almost 20 years in the industry. CMAST delivers consultancy, project management and support technology solution towards our customers in the area of Research & Development, Grant Management, Supply Chain and Project Engineering. CMAST has grown to nearly 50 employees and has offices in Belgium, Poland and US. CMAST attracts young high potentials with sense of entrepreneurship.

Peter Bertels
Founder of Dwengo, PM @ Flanders DC

Peter is an innovation expert combining both technical skills and sense of business. In the daytime he stimulates creativity and innovation in Flemish companies at Flanders DC, spreading concepts like design thinking, business modelling or customer development. 
At night and during the weekend, he puts these ideas into practice at Dwengo, his own startup project, winner of the Google RISE Award in 2013 and 2014.

Omar Mohout
Growth Engineer at Sirris

Omar Mohout is an entrepreneur that turned advisor and mentor. Omar is organizer of the Growth Hacking meet-ups in Belgium, launched the #BeTech community and writes articles on the Belgian startup landscape. Omar is author of the Lean Pricing handbook ( for startups.

Pieterjan Bouten
Co-Founder & CEO Showpad / Founder In The Pocket

Pieterjan is the co-founder of In The Pocket, which helps companies embrace the new digital age of smartphones, tablets and other connected devices. He is also the CEO of Showpad, a mobile sales enablement platform with offices in Ghent, San Fransisco and Portland. He is a SaaS entrepreneur with a passion for team, product and customers. 
Crazy about mobile and startup-life. He spoke at TEDx Flanders about "Entrepreneurship without the lizard brain".

Miguel Meuleman
Professor Entrepreneurship at Vlerick Business School

Miguel Meuleman is a professor Entrepreneurship at Vlerick Business School (Belgium) and Imperial College Business School (London, UK). Miguel Meuleman studies how entrepreneurs and intrapreneurs successfully identify and exploit new opportunities. He looks at different aspects of the new venture creation process: opportunity identification, business model generation, managing uncertainty and financing new ventures. As a member of the investment committee of the Ark Angel Fund, he evaluates new venture ideas on a daily basis and has experience with the obstacles in the new venture financing process. He also launched the Platform for Entrepreneurial Buyouts to promote entrepreneurial acquisitions as an avenue to entrepreneurial success.

What you are not supposed to know about him: He has beaten the world record cycling upside down when he was a teenager. He also organized the World Record Government Formation in 2010 that ended with a big event in Ghent.    

Rita Verreydt
CEO of Uptime Group & advisor for Cronos Groep

Rita has many years of experience as a CEO in the IT service industry. She helps businesses in reach their goals, set up business plans and think about what strategy to go with. She coaches and guides young entrepreneurs & managers in building their career.

Coaches and Mentors

Roderick Lindner
Founder and driver of A41, senior business advisor for SME

Roderick is an independent business consultant, transferring his almost 20 years of experience, strategic and creative business ideas to start-ups. Using his 12 step methodology he helps start-ups with kick-off, analysis of competitive environment, marketing, business development and how to manage risks.

He is a certified KMO-dienstverlener (SME-service provider).

Stef Van De Gehuchte
Co-founder / Managing Partner @ Blue Lines

Stef co-founded the translation agency Blue Lines in 2005 with a simple mission statement: excellence. Working mainly for the European institutions in the early years, Stef's role was to expand the Blue Lines client base by consistently communicating its reputation to both the corporate world and non-profit organizations. Stef is glad to share his marcom and sales experience with start-ups.

Peter Geiregat
Human Capital Adviser/ Managing Director at Giant Steps

Peter Geiregat founded Giant Steps in 2013 to give human capital advice to corporate and non-profit organizations and individuals and to build bridges between both worlds. Clients include small entrepreneurial ventures to a large NGO of 9.000 people. He has been active in more than 20 countries on 3 continents in HR roles and lived in Russia, the US and most recently the UK, where he was the Director Human Capital Europe of Russell Reynolds until 2013. 

José Conejo
Founder – The Technology Office

Don't work for technology. Make technology work for you. 

Today, nearly every individual and most organizations, big or small, use digital technology. However, it would seem that they all spend more time working to make technology create value for them, than the other way around. What The Technology Office offers is precisely the knowledge, experience and network to relieve you and/or your organization from the burden of getting technology to achieve the best you can.

Trui Moerkerke
Communication Manager

Jurgen De Smet
Founder and - Chapter Lead @Betagroup Kortrijk

Jurgen has taken companies in some of the most risk-averse, regulated industries and made them rock star achievers of sustainable innovation. Known as tough, knowledgeable, persistent and energizing, he has effectively transmitted lessons from enterprise to empower start-ups succeed, and vice versa. Never sugarcoating what entrepreneurs, managers and employees need to hear, he embodies the importance of validating assumptions while leveraging serendipity. He has taught hundreds of companies how to co-create with their customers.

Tommy Vandepitte
Legal Savvy Sounding Board for Entrepreneurs

Professionally, Tommy is what he calls a "legal savvy sounding board for entrepreneurs". Nowadays he works as an interim legal manager and external data protection officer. Before that he was a lawyer at the Bar of Kortrjk and a company lawyer for Westtoer and KBC Group. At KBC he was the group data protection officer from 2009 up to 2013. 
Tommy is interested in entrepreneurs, IT, cooperation structures and finance. He also reads up on organisational behavior, is a fan of Daniel Kahneman, and loves (board)games. As the godfather of a 2 year old he champions sustainability.

Olivier Rits
Senior Researcher at iMinds

Olivier holds a Master In Applied Physics Engineering at the Ghent University. After 6 years of business development Alcatel-Lucent, Olivier joined iMinds as business model researcher. At iMinds Olivier leads the business model practice for living labs working with start-ups, SMEs and big companies on their business model and go2market strategy.

Annick De Laender
Lecturer Arteveldehogeschool, co-owner

After spending some exciting years in consulting at Delaware Consulting and Deloitte (CRM, Sales and distribution, SAP) Annick switched to teaching at the Artevelde University College – Bachelor Graphical and Digital Media. Marketing, advertising, cross media management, project management, business modelling combined with courses in cost and financial management inspire her to coach students and to help them to become ambassadors in the creative industry.   Launching the art platform, a young start-up in the creative industry, enables her to combine theory and practice.

Bob Liekens
Director - Partner , Accountant - tax consultant

Bob Liekens obtained an accounting degree at LBC Antwerp and was recognized in 1993 as a certified bookkeeper.Afterwards he attended a specialization expertise in accounting and another additional study as a tax consultant at BKR in Antwerp. In May 2002 he was recognized as a certified accountant - tax consultant. In 1999, Bob started as a client advisor at Van Coile & Partners CVBA. Van Coile & Partners CVBA advises small and medium-sized enterprises in tax and accounting.

Event Sponsors, and Partners

The Startup Weekend Ghent team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors

iMinds is Flanders’ digital research center. Building on the expertise of 850+ researchers at 5 Flemish universities, they conduct strategic and applied research in areas such as ICT, Media and Health.

Visit Website




Organizing Team

Startup Weekend Ghent is 100% led by volunteer community leaders.
Learn how to get involved here

  • Luis
  • Michel
    De Coster
  • Evelien
    De Bruyne
  • Danny
  • Heather
  • Askim


Matthieu Thiriez
Co-fondateur, Directeur Général @Nuukik

Matthieu is a web entrepreneur specialised in retail innovations, he co-founded Nuukik a predictive marketing company. As a facilitator of Startup Weekend in France and in Europe, he knows the business environment well and can help you with marketing and sales strategies. 

Wessel Kooyman
CEO of Cole Street

Wessel is a technology expert and entrepreneur, who's been active in the startup world since 1998. He spent 8 years in Silicon Valley, and is a mentor at Le Camping, Seedcamp, and other events and accelerators. Cole Street is a web and mobile development company that specializes in working with startups.

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